So, I had recently tweeted about The Hindu, one of India's oldest newspapers launching a vernacular edition in Tamil. Yes, it is official now. The edition is all set to be launched on a pilot basis from Trichy. Here are the feelers out for the same.
Looks pretty impressive to me. It promises to carry forward the more that 100 year tradition of its English parent and to offer a refreshingly new alternative in the existing Tamil media space. It seems it will be the same format of The Hindu with news, articles tailored to suit the Tamil style.
All fine, yet one point sticks out as a sore thumb. The Hindu has a reputation for its Leftist stance on issues and as a 'rational' paper shunning superstition. Yet, the Tamil version is also offering a Daily Horoscope like the other Tamil dailies do currently. Is this ideology sacrificed in the altar of popular business? Well, whatever it maybe Best wishes to them. I am rushing to get my copies booked.
